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In 1976, Abington Shoe Co. launched the Timberland Waterproof Boot. The boot came in a variety of leathers (all waterproof), but the yellow nubuck became by far the most popular shade. In an uncharacteristic move for the period, the boot was heavily branded with the iconic Timberland Tree, this one boot style became so popular that the Abington Shoe Company officially changed their name in 1978. Originally 8 inches tall, the modified six-inch model would be the one that really took off.
